Ummm… What happens after I book a call?
The Step-By-Step Process To A Swoon-Worthy Copy
The Biz Sherlocking
Do you know why my copy ABSOLUTELY brings results? Because one of my favorite TV shows is Sherlock (Benedict Sherlock >>> Downy Jr. Sherlock,
$10 for you if you can change my mind).
So I leverage my crime-mystery-detective obsession to find out everything about your business, ideal clients, and competitors. I check your past copy and past results, even interview past clients if needed, to lay the basis for a copy you are absolutely smitten with.
The Tone Trekking
For a copy that talks to YOUR ideal clients, words need to come from YOUR heart. It’s the only way to make your business unique and worth remembering.
And that is why I take determining and adapting your tone of voice most seriously. But here’s a disclaimer: There is only one you. The copy may not be a clone of how you speak, but with your help, we can make it sound 80% like you.
The Copy Matrix
Next, I set out to find out how to position the copy so uniquely that your clients have no reason not to buy from you.
In short, I research their troubles and what solutions they have tried before. Then, I come up with a logical reason why those solutions never worked for them before and how your offer can bridge that gap.
The Word Wizardry
Now, when I finally have considerable information to play with, I start going about chunks of words that’ll go into your copy. Keep in mind, this is only the first draft and looks almost entirely different than what you’ll receive.
But this is the step I bring you in to confirm if you like the direction the copy is heading in and if you’d like me to continue down this road.
The Final Touches
“When you play the game of copy, you edit or your copy dies. There is no middle ground.”
I may not be a Lannister, but I take my game of copy seriously. And take at least a couple of days to edit it to perfection. It includes correcting the flow, ensuring every word makes an impact, and other technical details like formatting, wireframing, etc.
Also, these edits have nothing to do with the round of edits you get to request after deliver the final draft. Don’t worry, you always have a right to claim them. Although, rest assured, I’ll leave no reason. 😉
